Our client, a national provider of energy operations, wanted to better connect with its customers. Having shifted their high emphasis on news to now also focusing on providing meaningful energy data, they asked us to help re-centre customer experience and uplift their mobile app design.
In order to connect with customers, you have to understand them. We went through a discovery sprint involving stakeholders across the business, to analyse and define our target user group, ideate content and created the information architecture that anchors the experience around the information that is most important to customers. Once we understood enough about the problem and our users, we went through a rapid prototyping process and presented initial screens that demonstrated key user journeys, before validating them with customers and refining the visual design in line with the company brand style guide.
Outcomes and Results
We helped our client regain a customer-centric mindset for their app, gaining deeper understanding of the needs and behaviours its users, all whilst developing a brand new digital roadmap for the years ahead.