Services

We have end to end solutions for every problem

Whether you’re established or just starting out, there’s a plan for you.

People crowding around looking and pointing at post it notes on a window
green and blue organic shape with a cut out pretzel in the middle of it
Before you invest

It pays to understand and clearly define the opportunity for your customer and your business.

We make sure that what your customers desire is technically feasible, strategically aligned and commercially viable.

Our approach is the perfect balance of sweet and salty

The Pretzel Lab pursuit model graphic

Pursuit Model

From ambiguity to clarity
Man kneeling and pointing at post-it notes on a window

1. Explore

Set the scope of the challenge and consider ideas within it.

2. Qualify

Identify key Pursuit Criteria and evaluate our ideas against them.

3. Incubate

Define our focus, get aligned around it, and build out the opportunity.

4. Focus

Agree the best way to prove the value of the idea and update parameters.

5. Accelerate

Create a tangible, achievable plan for making it happen.

Outcome

Strategically aligned high level roadmap. Recommendations for next steps (discovery, proof of value etc)

Discovery Sprints

Understand the opportunities & identify solutions quickly
angle shot of yellow and pink post-it notes on a window

Know your customer

Develop a deep understanding of
your consumers contexts, needs and expectations.

Define and hypothesise

Clearly articulate the problem we want to solve and settle on one challenge to take forward

Explore the possibilities

Generate and prioritise ideas and identify  themes that can inform a meaningful solution.

“Pretotype” the idea(s)

Build something simply and quickly that allows us to demonstrate the chosen idea.

Validate & learn

Test our prototype with consumers and use the feedback to refine the solution.

Outcome

  • Consumer insights
  • Low fidelity prototypes/ concept
  • Validated potential solutions
  • Prioritised roadmap

Rapid Prototyping

From idea to design execution

1. Taking your ideas and sketching out the concepts.

woman drawing on a white piece of paper on a dark wooden table

2. Creating various prototypes and testing with users

desktop computer showcasing a style guide with colours and typography

Outcome

  • Consumer testing insights
  • High fidelity clickable prototypes
  • UX Flows

Integrated delivery

Make it happen, make it real
two cartoon characters surrounding a laptop and adding elements to the screen

1. Understand

Gaining context and understanding about the real problem we’re trying to solve.

2. Concepts

Get ideas down on paper as quickly as possible

3. Feedback and validation

User testing sessions with customers, business representatives and technical teams.

4. Iterate

Based on feedback iterate on the design to make delivery ready.

Outcome

Based on scope, requirements and technical feasibility
male cartoon character holding a grey clipboard and pointing to the right of screen

Do you have a desire to solve problems in your business?

Get a fresh take with Pretzel

View Careers