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We have end to end solutions for every problem

Whether you’re established or just starting out, there’s a plan for you.

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Before you invest

It pays to understand and clearly define the opportunity for your customer and your business.

We make sure that what your customers desire is technically feasible, strategically aligned and commercially viable.

Our approach is the perfect balance of sweet and salty

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Pursuit Model

From ambiguity to clarity
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1. Explore

Set the scope of the challenge and consider ideas within it.

2. Qualify

Identify key Pursuit Criteria and evaluate our ideas against them.

3. Incubate

Define our focus, get aligned around it, and build out the opportunity.

4. Focus

Agree the best way to prove the value of the idea and update parameters.

5. Accelerate

Create a tangible, achievable plan for making it happen.


Strategically aligned high level roadmap. Recommendations for next steps (discovery, proof of value etc)

Discovery Sprints

Understand the opportunities & identify solutions quickly
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Know your customer

Develop a deep understanding of
your consumers contexts, needs and expectations.

Define and hypothesise

Clearly articulate the problem we want to solve and settle on one challenge to take forward

Explore the possibilities

Generate and prioritise ideas and identify  themes that can inform a meaningful solution.

“Pretotype” the idea(s)

Build something simply and quickly that allows us to demonstrate the chosen idea.

Validate & learn

Test our prototype with consumers and use the feedback to refine the solution.


  • Consumer insights
  • Low fidelity prototypes/ concept
  • Validated potential solutions
  • Prioritised roadmap

Rapid Prototyping

From idea to design execution

1. Taking your ideas and sketching out the concepts.

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2. Creating various prototypes and testing with users

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  • Consumer testing insights
  • High fidelity clickable prototypes
  • UX Flows

Integrated delivery

Make it happen, make it real
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1. Understand

Gaining context and understanding about the real problem we’re trying to solve.

2. Concepts

Get ideas down on paper as quickly as possible

3. Feedback and validation

User testing sessions with customers, business representatives and technical teams.

4. Iterate

Based on feedback iterate on the design to make delivery ready.


Based on scope, requirements and technical feasibility
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Do you have a desire to solve problems in your business?

Get a fresh take with Pretzel

Let's Talk